Talking Social, Digital & Sponsorship with Sporting CP Research Manager Nuno B. Pombo

Sporting CP had quite the 2020-2021 season, winning the league cup in January and securing their 23rd Primeira Liga title in May. The team was crowned the champions on the field, and off the field the organization continued to innovate across social and digital.

During the COVID-19 shutdown last year, we got the chance to speak with Sporting CP’s Mafalda Monteiro about how the team’s social and digital strategies changed in a matter of weeks. This time around, we were lucky enough to catch up with Nuno B. Pombo, Sporting CP’s Research Manager, to chat about Sporting CP’s historical 2020-2021 season, packaging social content, TikTok, and Blinkfire Analytics.